Security concerns abound in Uncut Gems, as Howard’s store is protected by a double-locked glass vestibule. Naturally, security is always top of mind for a store showcasing millions of dollars worth of diamonds, but things are more tense here ever since a September robbery in which armed thieves reportedly stole around $4 million worth of merchandise.
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Oh, and about that opal valueĪt Avianne & Co., in a spacious office behind the showroom - stocked with whiskey and sparkling water and decorated with fantastical artwork depicting the animated characters Mario and Scrooge McDuck wearing bling - Avianne’s eyes keep darting around to look at a huge TV screen mounted to the wall, with nearly a dozen different camera angles of security footage.
According to a March 2019 report from the Organisation for Economic Cooperation and Development and the EU Intellectual Property Office, counterfeit and pirated products make up approximately 3.3% of worldwide trade. Even though that’s always possible when seeking out luxury goods, Awad says he’s seen a “very, very little” amount of fake goods in the Diamond District. This block, between 5th Avenue and 6th Avenue, is very safe,” he says.Īt one point in the film, it becomes increasingly clear that Demany (Lakeith Stanfield), who brings potential clients to Howard’s business, sells counterfeit watches. And though the film paints a dangerous picture, the jeweler says that he doesn’t fear for his own safety.
“There are some people that gamble, but it’s not a lot. Despite the many similarities between the movie’s plot and real life, Michael Awad, a nearly 25-year veteran of the business who owns Awad Jewelry, says that from what he’s seen, gambling isn’t exactly prevalent. One aspect that might be more of a Howard thing? Gambling. And he says he understands the “principle” that drives one character to commit violence in the film’s final scenes. “Typical,” Yüna says of one particular scene, which comes late in the film when Howard is trying to increase the sale price of a rare gemstone. “It’s a one-to-one” comparison of the film to real life, he says - including the high-stress deals, the athletes and hip-hop star clientele and even the phony bidding to rack up auction prices. “Kevin Love’s our guy,” Adams tells TIME, explaining that the Cleveland Cavaliers all-star player is a client at Greg Yüna Jewelers, where he works.Įd Yüna, who was not involved in the film but recently saw it in theaters, agrees.
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Jason “J-Frost” Adams, a jeweler who was one of the many authentic extras cast in the film, says he thought the movie was a “pretty accurate” portrayal of his industry, right down to Kevin Garnett’s starring role as an alternate version of himself, when he was still playing for the Boston Celtics in 2012. Walk down the block known as Diamond and Jewelry Way, and you may spot familiar faces from the film. “A one-to-one” comparison between film and reality Though he’s not quite considered a shoo-in for a Best Actor Oscar nomination, Sandler’s name is among a dozen or so regularly discussed as contenders.īut just how true is Uncut Gems to what life is really like on the block? TIME stepped out onto 47th Street to talk to real-life jewelers about how much of what the film depicts is true to their experience, and how much seems like embellishment for drama’s sake.
It won the New York Film Critics Circle Award for Best Director, as well as Best Actor (Sandler), Best Original Screenplay and Top Ten Films awards from the National Board of Review. To date, the movie has earned about $37 million, a record for distributor A24, which also released the likes of Moonlight, Lady Birdand Eighth Grade. Directed by brothers Josh and Benny Safdie, who co-wrote the screenplay with Ronald Bronstein, the film has garnered critical acclaim and box office success since its December release. He trades rings, gems and (fake) watches along a path that’s clearly headed toward self-destruction. In the 2012-set thriller Uncut Gems, Adam Sandler stars as Howard Ratner, a jeweler who also happens to be a gambling addict desperately trying to pay off his mounting debts.
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